Aleksandar Nikolov Aleksandar Nikolov

Pipedrive vs HubSpot: A No-BS Comparison for Sales Leaders

You already know the drill. Your team needs a CRM that helps you create and close pipeline, not a system that slows you down. After six-plus posts on cold calling, dialers, prospecting tools, outbound vs. inbound, and outsourced SDRs, it is time to pull the threads together into one straight answer: should a sales-led company pick Pipedrive or HubSpot?

Read More
Aleksandar Nikolov Aleksandar Nikolov

Lemlist Review 2025: Is This Cold Email Tool Worth the Hype?

At Ground Leads, we’ve used Lemlist for more than a year across many clients. The combination of email sequencing + LinkedIn steps, fast booking via Lemcal, and warm-up via Lemwarm has made it a reliable part of our stack for booking held meetings. Your mileage will depend on data quality and message-market fit, but if those two are in place, Lemlist pulls its weight.

Read More
Aleksandar Nikolov Aleksandar Nikolov

Outbound Sales in 2025: The Playbook for Predictable Pipeline Growth

If you’ve been following our recent series, you’ve seen pieces of the puzzle come together: how to run respectful B2B cold calls across any time zone, what dialing software really gives you, which prospecting tools actually save time, how to assemble a modern sales stack, when inbound and outbound work best together, and where outsourced SDR programs fit when you need speed. This guide pulls those threads into one place so a growth team can move from “ad hoc outreach” to a predictable pipeline.

Read More
Aleksandar Nikolov Aleksandar Nikolov

Inbound vs Outbound Sales: Which Model Wins in 2025?

Inbound and outbound are not rival teams. Inbound builds trust and compounds attention over time. Outbound creates motion, tests offers quickly, and puts qualified conversations on the calendar when you need them. The smartest revenue programs in 2025 do not “pick a side.” They run both and make them talk to each other.

Read More
Aleksandar Nikolov Aleksandar Nikolov

How to Do B2B Cold Calling the Right Way (2025)

Cold calling isn’t dead in 2025! In fact, it’s thriving! Check out our practical guide on how to properly do b2b cold calling in 2025, including practical openers, objection handling, and simple KPIs!

Read More
Aleksandar Nikolov Aleksandar Nikolov

Outbound Lead Generation: The 2025 Playbook for a Predictable Pipeline

When done right, outbound lead generation simply becomes politely introducing yourself to the right people with a small, helpful offer and an easy way to talk. Success isn’t “sending more messages”, but having more held conversations with buyers who actually might become customers.

Read More
Aleksandar Nikolov Aleksandar Nikolov

SEO and Lead Generation: How to Turn Organic Traffic into Qualified Sales Leads

If you’re a B2B service or SaaS founder/marketer, you don’t need an SEO lecture. You need more booked & held meetings from organic traffic. That’s what this guide is about and why I’ve taken the time to put it together without the usual heavy sales jargon, tedious spreadsheets, and vague suggestions. I’m giving you the exact small, but very important, set of moves, which our own clients use to turn Google searches into real conversations

Read More