Best Email Service for Sales Teams: Top 7 Platforms Ranked for ROI
If your sales team lives in the inbox, your choice of email service is not a small IT decision.
It decides how fast reps respond, how clean your data is, and how many of those “quick follow-ups” actually turn into booked calls.
The tricky part: “best email service” can mean three different things:
Where your reps send and receive day to day messages
The platform that sends campaigns and nurture flows
The infrastructure that keeps all of that out of spam
This guide covers all three, then ranks 7 platforms by what sales teams actually care about: pipeline and ROI, not just templates and storage.
Along the way, we will link to other Ground Leads articles, so your email stack fits into a bigger system that includes outbound, LinkedIn, SEO, and call programs.
Quick answer: the 7 best email services for sales teams in 2025
The best email services for sales teams in 2025 are Google Workspace, Microsoft 365, Zoho Mail, GetResponse, MailerLite, Omnisend, and EngageLab. Together, they cover daily sales email, marketing campaigns, and high-volume delivery, with pricing that fits everyone from small teams to large, multi-region sales orgs. Studies and vendor comparisons show that Gmail and Outlook still lead for business email hosting, while tools like GetResponse, MailerLite, and Omnisend shine for campaigns, and providers like EngageLab stand out on deliverability and speed.
The 7 best email services for sales teams (at a glance)
Google Workspace (Gmail for Business) – best default choice for sales teams that already live in Google tools
Microsoft 365 (Outlook) – best for Microsoft-first sales orgs that rely on Outlook and Teams
Zoho Mail – best low-cost suite for small teams that still want custom domain email
GetResponse – best for teams that want email, webinars, and funnels in one platform
MailerLite – best simple email marketing service with a generous free tier for small lists
Omnisend – best for product-led and ecommerce-focused B2B that want behavior-based flows across email and SMS
EngageLab – best for high-volume senders that care about deliverability and security at scale
Best email services for sales teams in 2025
Start with your current stack, then pick 2–3 tools from this list to trial with real deals and meetings.
How sales teams actually use email in 2025
Before picking the best email service, you need to know what job you want it to do.
The three jobs email does for sales
1. One-to-one selling
This is the everyday work:
Prospecting emails
Follow-ups after demos
Proposal and contract threads
“Looping in” extra stakeholders
Reps live in Gmail or Outlook for this, which is why Google Workspace and Microsoft 365 are still the default business email services worldwide.
If your team leans heavily on outbound, pair your inbox with the approach from our Outbound Sales Playbook and B2B Cold Calling guide. Those articles show how email, phone, and LinkedIn work together.
2. Warm marketing and nurture email
This is where tools like GetResponse, MailerLite, and Omnisend step in. They let you:
Send newsletters
Build nurture sequences
Trigger emails based on signups, downloads, or product activity
Our piece on B2B Email Marketing: How to Write Emails That Actually Generate Leads walks through those sequences in detail.
3. System, transactional, and product email
These are the messages that keep deals moving quietly in the background:
“Your trial is live”
“Your demo is booked”
Password resets, usage alerts, invoices
High-volume providers like EngageLab focus on this layer and on keeping inbox placement strong, especially for transactional and security-sensitive messages.
Criteria that actually affect ROI for sales teams
Instead of comparing only feature lists, judge email services on:
Deliverability and inbox placement
Can it send authenticated mail with SPF, DKIM, and DMARC set up correctly, and maintain good sender reputation as volumes grow?Rep workflow
How easy is it for sellers to send, track, and respond from their main inbox without ten tabs open? If a tool slows reps down, ROI drops fast.List and contact management
Can you keep contacts clean, respect opt-out rules, and avoid pinging the same buyer from five different automations?Reporting that sales actually act on
Marketing cares about open and click rates. Sales cares about meetings, pipeline, and revenue. The best email service setup makes it easy to trace “email → reply → meeting → deal”. Our HubSpot vs Salesforce article goes deeper into this point from a CRM angle.Total cost vs meetings created
Articles on email ROI regularly show email outperforming many channels on return per dollar.
The question for sales leaders is simple: “How many qualified meetings does this stack create for what we pay?”
You can also look at our Best Sales Prospecting Tools post to see how email sits next to dialers, LinkedIn tools, and data providers.
Common mistakes when choosing an email service
Three patterns come up again and again:
Picking an email marketing tool based only on newsletter templates when your real gap is sales outreach.
Buying a complex platform, then never building sequences because nobody has time.
Ignoring deliverability, compliance, and list hygiene until your open rates drop.
If you know you will struggle to manage that complexity in-house, our guide on Outsourced Sales Development explains when bringing in a partner makes more sense than hiring more tools.
Quick checklist before you pick an email service
Ask these questions for every platform on your shortlist.
- Can reps work from their main inbox without clumsy workarounds?
- Can we see which emails lead to booked meetings and new deals?
- Does it support SPF, DKIM, and DMARC setup for our domains?
- How easy is it to keep contacts clean and respect opt-out requests?
- What will this cost us per qualified meeting, not only per user or per email?
The 3 types of email services your sales team touches
To keep things clear, this article uses “email service” in a wide sense. Here is how the pieces fit.
1) Email hosting: where daily conversations live
This is your core business email.
Google Workspace gives you Gmail with a custom domain, shared calendars, storage, spam and phishing protection, and access to Docs, Sheets, and Meet.
Microsoft 365 provides Outlook-based email, shared calendars, tight link with Word, Excel, and Teams, plus strong spam filtering and mailbox storage (often 50GB or more on standard business plans).
Zoho Mail offers business email with custom domains at a lower price, plus access to the broader Zoho app suite.
Daily one-to-one sales work sits here.
For help connecting this base layer with your sales model, check our Inbound vs Outbound Sales article and the Distribution Channels for B2B Marketing guide.
2) Email marketing and automation platforms
These tools send campaigns and sequences at scale.
GetResponse, MailerLite, and Omnisend all fall in this group. They support segmented lists, templates, and automation flows.
Many also include landing pages, signup forms, and sometimes webinars.
From a sales perspective, they warm up leads before reps ever reach out.
Our B2B Email Marketing piece explains how to structure those flows so they create real leads, not just opens.
3) High-volume delivery and infrastructure
High-volume senders, product-led SaaS, and marketplaces often need more control over deliverability and throughput.
Providers like EngageLab focus on fast delivery, sender reputation, and transactional email at scale.
This layer protects your domain so your campaigns, outbound sequences, and system messages all reach inboxes reliably.
The 7 best email services for sales teams (ranked for ROI)
Now let’s look at the 7 services from the quick list in more depth.
1. Google Workspace (Gmail for Business)
Best for: Sales teams already deep in Google tools that want minimal friction.
Why it works for sales
Sales reps are often familiar with Gmail already.
Business editions support custom domains, shared calendars, and tight ties with Docs, Sheets, and Meet.
Add-ons and Chrome extensions give reps tracking, templates, and scheduling links right inside Gmail.
Pricing and ROI profile
Public pricing for Google Workspace business plans starts around 6–7 USD per user per month in many regions for the basic tier, with higher tiers adding security and storage.
For sales teams, the ROI story is simple: low per-seat cost, high adoption, and very little training required.
How to connect it to your sales motion
Use Gmail for one-to-one selling.
Pair it with your CRM of choice (see HubSpot vs Salesforce for that decision).
Layer outbound sequences on top using the patterns from our Outbound Sales Playbook.
2. Microsoft 365 (Outlook)
Best for: Microsoft-first companies that live in Outlook, Teams, and Office.
Why it works for sales
Outlook is still a standard in many enterprise and mid-market sales teams.
Microsoft 365 business plans typically include Outlook email hosting, shared calendars, 50GB mailbox storage, and strong spam filtering.
Deep link with Teams calls and meeting scheduling.
Pricing and ROI profile
Prices vary, but many plans start near the $6–$12 per user per month mark depending on the package, with larger bundles adding desktop apps and security features.
If your IT team is already standardized on Microsoft 365, using it as your core email service avoids extra vendors and keeps admin simpler.
How to connect it to your sales motion
Use Outlook for every customer-facing rep.
Connect to your CRM and outbound tools, following the guidance in:
3. Zoho Mail
Best for: Small teams that want professional email without large per-seat costs.
Why it works for sales
Zoho Mail offers custom domain email, shared calendars, and basic collaboration.
Ties into the wider Zoho suite, including CRM and team chat, for teams that want everything from one provider.
Pricing and ROI profile
Zoho Mail is known for sharp pricing. Many sources cite a free plan for up to 5 users and paid plans that start around 1 USD per user per month for business email, depending on region and add-ons.
That keeps overhead low while still giving reps a proper business identity.
How to connect it to your sales motion
Use Zoho Mail where budgets are tight and you still need a branded email.
Pair it with lead generation from:
4. GetResponse
Best for: Teams that want email campaigns, webinars, and funnels in one place.
Why it works for sales
GetResponse positions itself as an all-in-one marketing platform, with:
Email marketing
Automation
Landing pages and funnels
Webinar hosting
That combination lets marketing warm up leads with events, sequences, and content, then pass ready prospects to sales.
Pricing and ROI profile
Recent comparisons show:
Free tier or trial for small lists
Paid plans starting in the mid-teens USD per month for around 1,000 contacts
Pricing that scales by list size and features
The ROI angle: one subscription covers multiple jobs (email, pages, webinars), which can replace several separate tools.
How to connect it to your sales motion
Build nurture flows and campaigns based on our B2B Email Marketing playbook.
Plug those flows into the broader mix from Distribution Channels for B2B Marketing.
Hand off warm leads to outbound or closing reps following the Inbound vs Outbound Sales framework.
5. MailerLite
Best for: Simple, modern email marketing with a very friendly free plan.
Why it works for sales
MailerLite appears near the top of many “best email marketing service” lists. It is praised for:
Clean editor
Straightforward automation
Segmentation that does not require a specialist to manage
For early-stage sales teams, that means marketing can actually ship campaigns instead of wrestling with a complex UI.
Pricing and ROI profile
Elegant Themes and other reviews highlight MailerLite’s free tier as one of the strongest on the market, with around 1,000 contacts and generous send limits for testing.
Paid plans start in a low range per month and scale with contacts.
Combined with high email ROI across many industries, this makes MailerLite a safe starting point for most small teams.
How to connect it to your sales motion
Use MailerLite as your main newsletter and nurture tool, structured with the guidance from:
Feed engaged leads into your CRM and outbound channels.
6. Omnisend
Best for: Product-led and ecommerce-driven teams that want email and SMS in one place.
Why it works for sales
Omnisend focuses heavily on ecommerce and product behavior. Reviews and vendor material highlight:
Behavior-based flows
Email, SMS, and sometimes push notifications
Strong support for carts, browse events, and product recommendations
For B2B teams with trials, freemium plans, or usage-driven offers, those flows translate into very timely sales touchpoints.
Pricing and ROI profile
Most sources list:
A free tier for small lists
Paid plans starting in the low double-digit USD range per month
Prices that increase with contacts and SMS volume
That makes Omnisend appealing if you want multi-channel campaigns without stitching three tools together.
How to connect it to your sales motion
Use Omnisend to trigger campaigns from product events and trial milestones.
Feed those engagement signals into the outbound patterns in our Outbound Sales Playbook.
Use Distribution Channels for B2B Marketing as your guide to where Omnisend sits in the broader channel mix.
7. EngageLab
Best for: High-volume senders and teams that treat deliverability like an asset.
Why it works for sales
EngageLab’s material and rankings focus on:
High-speed delivery
Strong sender reputation support
Security and compliance features
That combination matters when you send large volumes of transactional email and do not want outbound or marketing campaigns to trash your domain reputation.
Pricing and ROI profile
EngageLab offers:
Free entry paths or trials
Paid tiers that scale with volume and feature needs
Custom pricing for more complex environments
The ROI is more subtle: better inbox placement improves performance of every marketing and sales email you send, not only those routed through EngageLab.
How to connect it to your sales motion
Treat EngageLab as your underlying email rail for transactional mail and certain campaigns.
Build sales and outbound motions on top using the frameworks from:
How your email stack fits together
Keep it simple: one inbox suite, one campaign tool, and optional delivery provider feeding the same CRM and calendar.
How to connect your email service to your sales process
The best email service on paper still fails if it sits off to the side of your sales process.
Email service + CRM + calendar
For sales, success looks like this:
Every important contact exists in your CRM.
Every key email thread relates to a contact, account, or deal.
Every strong CTA leads to a simple path to book time on the calendar.
Our HubSpot vs Salesforce article breaks down CRM choices.
Our Inbound vs Outbound Sales piece explains why one shared calendar view matters.
Email plus outbound: phone and LinkedIn
Email rarely works alone for complex deals. You usually need:
Email to frame the problem, share links, and confirm next steps
Phone calls to handle objections and move late-stage deals over the line
LinkedIn to build familiarity, show social proof, and warm up sequences
You can see how these pieces work together in:
Email plus SEO, content, and BOFU pages
Email needs things to point at. That usually means:
Strong SEO or paid traffic
Bottom-of-funnel (BOFU) pages
Comparisons, calculators, and case studies
Once someone lands on your site, a good email setup helps you:
Capture subscribers
Nurture them
Invite them to a call when intent is high
For that part of the system, see:
Buying scenarios: match the email service to your next bottleneck
Here are four simple scenarios that help you pick a starting point.
Scenario 1: Small sales team on Google tools
You use Gmail, Calendar, Docs, and Sheets already. Pipeline is tracked in a basic CRM or spreadsheet.
Keep Google Workspace as your email base.
Add MailerLite or GetResponse as your email marketing tool.
Use the B2B Email Marketing guide to craft a starter nurture series.
If outbound is the next step, plug in the patterns from Outbound Sales Playbook.
Scenario 2: Microsoft-first scale-up
You live in Outlook and Teams. There are regional sales pods and a more formal sales process.
Keep Microsoft 365 as your email base.
Use GetResponse for webinars, lead magnets, and campaigns that warm up accounts.
Follow the reporting tips from HubSpot vs Salesforce so leadership can see email-sourced deals.
Scenario 3: Product-led or ecommerce-driven B2B
Your funnel relies on trials, free plans, or ongoing usage.
Use Omnisend for behavior-based email and SMS triggered by product events.
Tie it to your CRM and the outbound patterns from Outbound Sales Playbook so your team can call or email when usage spikes.
Scenario 4: High-volume sender with strict security needs
You send a large number of transactional and marketing emails and have strong compliance constraints.
Keep Google Workspace or Microsoft 365 for internal mail.
Add EngageLab as your email delivery and transactional provider to protect domain reputation and speed.
Align that with outbound and calling tactics from:
Setup basics that protect ROI, no matter which email service you choose
Authentication and deliverability
Whatever you pick as the best email service, make sure:
SPF and DKIM are set for your sending domains
DMARC is configured once you are stable
You warm new domains before heavy use
Deliverability guides and provider docs all stress these steps as table stakes for good inbox placement.
Data hygiene and consent
For B2B, this means:
Removing hard bounces and very old inactive contacts
Respecting unsubscribes firmly
Staying inside rules like GDPR and CAN-SPAM for marketing and cold outreach
Our Outbound Sales Playbook and B2B Cold Calling guide both touch on consent and regional rules from a practical angle.
Templates, sequences, and testing
Even the best email service will underperform with weak content. Start small:
Build a handful of solid templates from our B2B Email Marketing article.
Run simple tests on subject lines and calls to action.
Measure meetings booked and deals opened, not only open rates.
FAQ: Best email service questions sales leaders actually ask
What is the best email service for sales teams?
There is no single winner for everyone. For most sales teams, the best approach is:
Google Workspace or Microsoft 365 for core email and calendars
A campaign tool like GetResponse, MailerLite, or Omnisend for newsletters and nurture
A provider like EngageLab once you need stronger deliverability or transactional email at scale
The right mix depends on your stack, list size, and whether you rely more on inbound or outbound.
What email service is best for small sales teams or startups?
If you are small and cost sensitive:
Google Workspace or Zoho Mail work well as a professional email base.
MailerLite is a strong pick for campaigns, thanks to its generous free tier and simple editor.
Pair that with the advice in Lead Generation for Small Businesses and you have a low-cost but serious setup.
Do I need a separate email marketing tool if I already have Gmail or Outlook?
Most teams do. Gmail and Outlook are great for direct sales conversations, but they are not built for:
Managing large, segmented lists
Running automated nurture sequences
Tracking campaign-level metrics across thousands of contacts
A marketing platform like GetResponse, MailerLite, or Omnisend fills that gap.
You can then connect those tools with the content approaches in B2B Email Marketing.
Which email service is best for outbound sales?
Outbound sales usually mixes:
Core inbox (Gmail or Outlook)
A sales engagement tool for sequences and reply tracking
A delivery provider to protect domain reputation at higher volumes
How many email tools should my sales team have?
A good rule of thumb:
1 inbox suite (Google Workspace, Microsoft 365, or Zoho Mail)
1 marketing platform (GetResponse, MailerLite, or Omnisend)
Optional: 1 high-volume delivery provider (EngageLab or similar)
More than that usually brings confusion unless you have a complex, multi-brand setup.
How do I keep my email out of spam folders?
No matter the provider, focus on:
Proper SPF, DKIM, and DMARC setup
Clean lists and quick removal of hard bounces
Clear unsubscribe options
Reasonable sending volumes per domain
Deliverability guides and provider docs highlight these steps as the foundation for better inbox placement.
If you take one idea from this guide, make it this:
Pick the email service that solves your next bottleneck, not the one with the longest feature list.
For most sales teams, that means a clean inbox suite, a campaign tool that marketing actually uses, and a clear connection from every email to pipeline and meetings.
A practical SaaS sales strategy playbook: choose the right sales motion, build a buyer-first process, tighten qualification, and track the few metrics that actually predict pipeline.