ABOUT US

Learn More About Our Unique Approach to Growing Your Business

Aleksandar Nikolov, CEO of Ground Leads

Ground Leads was founded by Aleksandar Nikolov, an award-winning sales and business consultant with over two decades of hands-on experience driving growth for SaaS and B2B companies worldwide.

Our team combines deep industry expertise, data-driven strategy, and a no-fluff approach to deliver results that matter: qualified leads, increased revenue, and long-term scalability.

Whether you’re a startup looking for your first customers or a scaling enterprise aiming to optimize your sales engine — we’re here to help you grow, smarter and faster.

At Ground Leads, we’re not just another sales and marketing agency — we’re your growth partner. From strategic outreach to technical optimization, we support your business through every stage of the B2B sales lifecycle.

🚀 What We Do?

We provide end-to-end solutions for B2B growth across multiple sectors, including:

🎯 Lead Generation & Outbound Sales Development

We identify, engage, and book meetings with your ideal customers — representing your brand with professionalism and precision. From list building and personalized outreach to demo setting and SDR consulting, we help you grow your pipeline with confidence

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🔎 Traffic Analysis & Conversion Optimization

We evaluate and enhance your full digital growth funnel — from SEO and Google Ads to conversion-focused messaging and performance tracking — ensuring that your online presence drives results, not just clicks.

Two colleagues, a man and a woman, are giving each other a high five in a bright office with a brick wall and large window. They are smiling and appear to be celebrating a success.

📈 Sales Process and Market Strategy Consulting

Our team audits and reworks your lead generation process, positioning, and sales funnel structure to reduce friction and improve ROI at every stage.

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🎓 Business Growth Trainings

We offer online and in-person trainings that empower your internal teams to master lead generation, negotiation, sales strategy, and business planning — so growth becomes part of your company DNA.

💡 Our Approach: How We Deliver the Results You Want?

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We believe that every business is different — which is why we take a tailored, insight-driven approach to every client. Our goal is not just to fill your pipeline, but to create a sustainable growth engine that aligns with your goals, resources, and values.

What sets us apart:

  • 🔧 Custom Strategy – No templates or guesswork. We build solutions based on your product, market, and objectives.

  • 🤝 Partnership Mentality – We work alongside your internal teams, acting as an extension of your business.

  • 📊 Transparency & Results – You’ll always know what we’re doing, why we’re doing it, and how it’s performing.

Our mission is to become your most trusted growth partner — delivering exceptional value and measurable outcomes, time and time again.

🌍 Who We Work With?

A man in a suit shaking hands with a woman in a gray blazer in an office. On the table are a color-coded bar graph in a folder, a notepad with a pen, a calculator, a keyboard, and a monitor.

We partner with:

  • SaaS & tech startups

  • B2B service providers

  • Consulting firms

  • Enterprises entering new markets

  • Product teams launching new solutions

Ready to Grow With Us?

Let’s start with a conversation. Whether you're looking to boost your lead generation, optimize your digital presence, or upskill your team, we’re ready to help you grow — with purpose.