ABOUT US

Learn More About Our Unique Approach to Growing Your Business

Contact us
Aleksandar Nikolov, CEO of Ground Leads

Ground Leads was founded by Aleksandar Nikolov, an award-winning sales and business consultant with over two decades of hands-on experience driving growth for SaaS and B2B companies worldwide.

Our team combines deep industry expertise, data-driven strategy, and a no-fluff approach to deliver results that matter: qualified leads, increased revenue, and long-term scalability.

Whether you’re a startup looking for your first customers or a scaling enterprise aiming to optimize your sales engine — we’re here to help you grow, smarter and faster.

At Ground Leads, we’re not just another sales and marketing agency — we’re your growth partner. From strategic outreach to technical optimization, we support your business through every stage of the B2B sales lifecycle.

Contact us

🚀 What We Do?

We provide end-to-end solutions for B2B growth across multiple sectors, including:

🎯 Lead Generation & Outbound Sales Development

We identify, engage, and book meetings with your ideal customers — representing your brand with professionalism and precision. From list building and personalized outreach to demo setting and SDR consulting, we help you grow your pipeline with confidence

Two men collaborating at a table with a laptop displaying colorful bar graphs, documents, a coffee mug, and a small potted plant.

🔎 Traffic Analysis & Conversion Optimization

We evaluate and enhance your full digital growth funnel — from SEO and Google Ads to conversion-focused messaging and performance tracking — ensuring that your online presence drives results, not just clicks.

Two colleagues, a man and a woman, are giving each other a high five in a bright office with a brick wall and large window. They are smiling and appear to be celebrating a success.

📈 Sales Process and Market Strategy Consulting

Our team audits and reworks your lead generation process, positioning, and sales funnel structure to reduce friction and improve ROI at every stage.

Two men in a business meeting at a wooden table, one presenting data on a laptop, in a modern office with large windows and other coworkers in the background.

🎓 Business Growth Trainings

We offer online and in-person trainings that empower your internal teams to master lead generation, negotiation, sales strategy, and business planning — so growth becomes part of your company DNA.

💡 Our Approach: How We Deliver the Results You Want?

Two men in business casual attire smiling and looking at a tablet together indoors, with large windows and curtains in the background.

We believe that every business is different — which is why we take a tailored, insight-driven approach to every client. Our goal is not just to fill your pipeline, but to create a sustainable growth engine that aligns with your goals, resources, and values.

What sets us apart:

  • 🔧 Custom Strategy – No templates or guesswork. We build solutions based on your product, market, and objectives.

  • 🤝 Partnership Mentality – We work alongside your internal teams, acting as an extension of your business.

  • 📊 Transparency & Results – You’ll always know what we’re doing, why we’re doing it, and how it’s performing.

Our mission is to become your most trusted growth partner — delivering exceptional value and measurable outcomes, time and time again.

🌍 Who We Work With?

A man in a suit shaking hands with a woman in a gray blazer in an office. On the table are a color-coded bar graph in a folder, a notepad with a pen, a calculator, a keyboard, and a monitor.

We partner with:

  • SaaS & tech startups

  • B2B service providers

  • Consulting firms

  • Enterprises entering new markets

  • Product teams launching new solutions

Ready to Grow With Us?

Let’s start with a conversation. Whether you're looking to boost your lead generation, optimize your digital presence, or upskill your team, we’re ready to help you grow — with purpose.