Privacy Policy

1. OVERVIEW & DATA CONTROLLER

Ground Leads ("we", "us", "our") is committed to protecting and respecting your corporate and personal privacy. This Privacy Policy outlines how we collect, process, and protect your personal data when you visit www.groundleads.com or engage our B2B outbound services, in strict accordance with the EU General Data Protection Regulation (GDPR).

For the purpose of the GDPR, the Data Controller is Ground Leads, registered at Nadejda 2 238, ent V 63, Sofia, Bulgaria, 1220.

2. INFORMATION WE COLLECT

In the context of our B2B enterprise services, we collect and process the following data:

  • Identity & Contact Data: First name, last name, corporate email address, phone number, LinkedIn profile URL, and job title provided voluntarily when you request a strategy call, download an outbound playbook, or engage our services.

  • Technical & Usage Data: IP address, browser type and version, time zone setting, browser plug-in types, operating system, and information regarding your navigation path through our website.

  • Corporate Intent Data: Information regarding your company’s Total Addressable Market (TAM), current tech stack, and outbound bottlenecks, which you provide during our qualification process.

3. LEGAL BASIS FOR PROCESSING

We will only process your personal data when the law allows us to. Most commonly, we process your data under the following legal grounds defined by the GDPR:

  • Contractual Necessity: To perform the obligations of a contract we are about to enter into or have entered into with your company (e.g., deploying a Fractional Pod).

  • Legitimate Interests: For our legitimate business interests (e.g., B2B marketing, analyzing website traffic, improving our outbound methodology), provided your fundamental rights do not override those interests.

  • Consent: Where you have explicitly given us consent to process your data for a specific purpose (which you may withdraw at any time).

4. HOW WE USE YOUR DATA

We do not sell, rent, or trade your data to third-party marketers. We use the information we collect strictly to:

  • Provide, operate, and maintain our B2B outbound infrastructure and services.

  • Schedule and conduct Strategy Calls and technical audits.

  • Send you administrative notices, technical updates, and security alerts.

  • Deliver our internal outbound playbooks and resources (if you have opted-in).

  • Analyze website performance to optimize our digital architecture.

5. DATA SHARING & THIRD PARTIES

To deploy our services effectively, we may share your data with trusted third-party B2B SaaS partners acting as Data Processors. This is strictly limited to:

  • Cloud storage and CRM infrastructure providers (e.g., Google Workspace, HubSpot, Pipedrive).

  • Analytics and tracking platforms (e.g., Google Analytics).

  • Calendar and scheduling software. All third-party processors are strictly vetted for GDPR compliance and are legally bound to keep your data confidential and secure.

6. DATA SECURITY & RETENTION

We have implemented robust, enterprise-grade security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We limit access to your personal data to those employees and partners who have a strict business need to know, and they are subject to a duty of confidentiality.

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

7. YOUR GDPR RIGHTS

Under the General Data Protection Regulation, you have the following rights regarding your personal data:

  • The Right to Access: Request a copy of the personal data we hold about you (provided free of charge).

  • The Right to Rectification: Request correction of incomplete or inaccurate data.

  • The Right to Erasure: Request deletion or removal of your personal data ("the right to be forgotten").

  • The Right to Restrict Processing: Block or suppress the processing of your personal data.

  • The Right to Data Portability: Request the transfer of your data to another party.

  • The Right to Object: Object to our processing of your data based on legitimate interests or for direct marketing purposes.

To exercise any of these rights, please contact us at the email address below.

8. USE OF COOKIES

Our website uses cookies to distinguish you from other users, providing a better experience and allowing us to improve our site. For detailed information on the cookies we use and the purposes for which we use them, please review our cookie consent banner upon entering the site.

9. CONTACT US

If you have any questions about this Privacy Policy, our data practices, or wish to exercise your GDPR rights, please contact our Data Protection representative at:
Email: info@groundleads.com
Address: Nadejda 2 238, ent V 63, Sofia, Bulgaria, 1220